In achieving sustainable development, African culture and heritage are considered without changing them, but by transforming them. This pillar is focused on increasing awareness, promoting, and conserving the official World Heritage Sites, local sites in our communities, and culture.  We organize youth camps, exchange programs, and academic and leadership trips to promote heritage and culture for sustainable development. Some of the key interventions under this pillar include: Capacity building in sustainable economic and heritage management, digital awareness and promotional campaigns, community service, and community-led initiatives to protect the environment and heritage.