In response to the negative perceptions that African youths have of their continent – a “Dark Continent” full of discomforts, mortality, political instability, and high poverty rates – a team of young entrepreneurs met in 2013, with a goal to showcase Africa’s best-kept secret – its emerging human capital to work in the transformation of their communities. This would in the long run move our mindsets away from the negative stereotypes of the continent with “Faraja (Swahili for comfort) Africa” acting as a change vehicle.
On 13th January 2016, Faraja Africa was formally registered as a non-governmental organization in Uganda. For sustainability, the model of Faraja Africa is distinctive, operating as a digital social enterprise generating revenue to fund activities related to its mission.
In addition, Faraja’s commitment to youth empowerment and engagement has led to numerous collaborations with funding and government agencies. These successes have positioned Faraja as the to-go-to entity for digital storytellers, conveners, and youth-led and focused social entrepreneurs.